For immediate release
5 April 2019
Anti-Collision Experts Appoint New Chief Marketing Officer
SMIE, a leading provider of crane anti-collision systems, has announced the appointment of Nick Palfrey as Chief Marketing Officer. The appointment comes following the development of a new customer-focused team at SMIE, working to boost overall customer experience through improved communications and streamlined delivery of product information. Mr Palfrey joins SMIE as head of the department.
The appointment of a new CMO at SMIE signals the start of a significant period of growth for the firm. Placing the customer at the heart of ongoing operations is the natural next step for the anti-collision experts, creating an excellent foundation not only to create new products based exclusively around the needs of customers, but also to solidify SMIE’s status as the global leaders in site safety.
In addition to demonstrating a strong and continued commitment to existing customers, Nick Palfrey’s appointment is also expected to attract new customers who are seeking to access the very best technologically advanced anti-collision systems to boost site safety and improve efficiency and productivity.
While the organisation has remained low key regarding its numerous accomplishments throughout its 43 years, the appointment of a CMO is expected to boost awareness of the company’s long term successes and achievements.
“Nick Palfrey joins the leadership team at SMIE with significant achievements to date within the field of emerging technologies and change management,” says SMIE CEO Jean-Charles Delplace. “Having led large development and creative teams throughout his career, Nick’s appointment to SMIE as CMO represents a notable change in our approach to customer experience, engagement, retention, and acquisition.
“It is a huge opportunity for us to have someone as experienced as Nick join the team, and we are proud to welcome him into the growing SMIE family.”
Award-winning technologist Nick comes from a strong marketing background, and has built a reputation for incorporating new, advanced technologies, such as augmented and virtual reality, into his processes to deliver real results. As former CEO of Real Visual, tasked with the design and marketing of software products within the architecture, engineering, and construction markets, and as former Head of Commercial at London-based Viion, Nick has gained a wealth of experience through his previous professional endeavours that will help him to lead his new team to success.